1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
For our media product we decided to use the song “Sticks ‘n’ Stones” by Jamie T, creating a music video to the song, a magazine advert to promote the album, and a Digipak. When researching other alike artist’s products we saw what was comparable and what wasn’t and developed our media product accordingly.
When researching the music videos many of them had lip syncing throughout the song, we decided that we would include this in our video, to use the conventions that are used throughout Jamie’s video. Another convention about the official music video for ‘Sticks ‘n’ Stones’ is that it doesn’t have a real story line that is easy to follow, he just presents the song in an urban setting.
We decided to challenge this convention by only including urban surroundings at the beginning and end of the song, and explore different areas to see how it would come out. We also had a solid story line in which the audience are able to follow. We developed the urban convention that the types of people involved in this genre of music are quite rebellious as it is shown in Jamie’s video.
We had our actor playing the part of Jamie, spraying graffiti onto the wall, this showing the rebellion within.
We had our actor playing the part of Jamie, spraying graffiti onto the wall, this showing the rebellion within.
When looking into Digipaks and magazine adverts made for Jamie T we saw that the colours he used were very bright and bold, which reflected his style of music. The writing style on the adverts is very minimalistic, we decided to develop this convention by adding quotes from DJ’s and ratings from different music magazines, adding more variety to the advert making it more interesting for the audience to read.
The images we used on the Digipak are carried through and used on the advert, by doing this the audience are familiar with the images already used on the advert so they don’t have to search for the Album when wanting to purchase it as they will already know what it looks like.
The album cover for Jamie T’s “Kings and Queen’s” album it very dynamic and bold, which reflected his style of music, similar to his Advert. The images used focus on Jamie only, we used this convention as we thought it was important to get the message across of who the Album was made by. We developed the font and writing convention as we wanted something that was easy to read. Jamie T’s album had writing going around the image, which looked effective but it was not the first thing you see, which is important when wanting to buy an Album as you need to know who the album is by, and what the Album is.
When researching and looking at Digipaks we were only in access of the front cover to most Digipaks as the full thing was never put online.
We were not able to develop any of the conventions as we had nothing to develop from, so instead we created something in the Style of Jamie T with graffiti backgrounds and writing, which went with what we had researched and it fitted in with our video.
As our video was based around a chase we decided to include the actor which played the older man in our Digipak. We changed this convention from Jamie T’s as he only had himself and an unknown man located on his Digipak.
As our video was based around a chase we decided to include the actor which played the older man in our Digipak. We changed this convention from Jamie T’s as he only had himself and an unknown man located on his Digipak.
It is not something that is normally considered in a Digipak, to include a character from a music video but we thought that this looked effective and it fitted in with our chosen music genre.
