EVALUATION QUESTION TWO

 Here you can see that the Photograph used for the advert is the same photograph used on the Digipak, we did this so the product was recognisable for the audience

How effective is the combination of the main product and ancillary texts?

The three products relate to each other in many ways. One of these being the theme of rebellion throughout all three products. Rebellion is represented through the clothes that our actor playing Jamie wears,  the attitude he has in the video, for example the spraying of graffiti on the wall, the pulling of the metal fence and the breaking through someone’s house, and the language used in the music.
We decided that the graffiti used in the music video would be used in our Digipak and Advert, by doing this it created something that the audience would remember and recognize when seeing any of the 3 products alone.
When deciding on what images to use on our digipak and advert we concluded that using the same images on both would be the best idea. Having the same images on the advert and digipak would create a product that was easy for the audience to remember.

Using photoshop for both the Advert and the Digipak connected them together in a way that the effects and techniques used to edit with would be the same. Using two different editing programmes could have created a product that looked unprofessional and untidy. So by using photoshop  we finished with 2 professional looking products which linked together.