Advert Analysis - Conor

Magazine Advert Analysis

For my part of the magazine analysis, I will be taking a look at this advert for a Pendulum Album.

The colour layout of the poster has a nice neon yellow onto black. If the ad simply had just a black background with a symbolm, they would assume that this looks more like a heavy metal band, due to the conventions of having a dull black background. However, with added use of neon, and the picture of an alien planet in the back of the symbol, we now know that this band is more in the drum and bass scene. The reason why neon sparks this idea goes back to the use of neon colours in clubs and raves. Because of this, we asociate that neon colours are a convention of drum and bass/techno songs. But since Pendulum falls under the Cateagory of "Drum&Bass/Metal" it also has elements of a metal look to it. An example of this would be what I said near the beginning; the dark colours and black give this a metal feel, but the added use of neon lighting shows the element of drum and bass. The look of the symbol and colours is also similar to the Pendulum albums themselves, so long fans of the band will be instantly farmiliar with the poster and band.

Other than this, the advert contains basic information, such as: Band Name, Release date, tour date, tour information and aditional info, such as sponsors etc. Below the band name, there is also a sub-title describing just what it is advertising in a breif sentence.