Video Analysis - Alice

BAND: THE KING BLUES
SONG: SAVE THE WORLD GET THE GIRL
GENRE: INDIE/PUNK
http://www.youtube.com/watch?v=rs8ZSlJO34Q

Locations: Throughout the whole music video the locations are in urban settings. For example in car parks, alley ways, housing estates and garages. The second set of locations in this music video are live venues. Actual footage from the bands performances. For example, festival stages/intimate stages. The locations match the fan base of the band as they are most likely to be from working class urban lifestyles.

Costumes: The band have rough/indie style music. This is reflected in their clothing with worn out hats, vintage T-shirts and skinny fit jeans/trousers. Their clothes are casual and worn. Again their fan base would relate to this as the band aren’t trying to be something their not.

Story line: The video starts with the band loading their van to presumably go to their next venue. This is shown though snippets of stop motion throughout the video. It shows a toy van on its path across a map. The band get to their venue, unload, setup and play. There are lots of shots from previous performances at festivals and inside gigs. This type of story line containing clips from gigs works well as the initial narrative is easy to follow and doesn’t take or away from the music or get lost in it. It compliments the music genre well.

Performance: The band don’t perform especially for this video as all the shots of the performances are from lots of different previous gigs. This gives the fans a chance to get to see the band perform live. Seeing bands live is a big part of an indie/punk rock following.

Style & Colour: The style of this video overall has a vintage, laid back feel. For example, a sepia tint on screen in certain shots. This reflects the bands laid back attitude towards style. Vintage and washed out colours are a convention of the indie genre and so are frequently used in this music video. The stop motion element of the video gives a fun, childlike quality and reiterates their laid back, fun attitude. The audience can relate to this as it’s not threatening or brash.