Photography: The photograph on this digipak is a posed picture of the band U2. The expressions on their faces are serious making them look professional. I can suggest that their music might be aiming at an older audience than Jamie T from this photograph. However the band are wearing 'cool' open collared jackets. This means the band have a 'rocky', 'cool' sound and therefor their audience may also be 'cool' and into rock music. The band are also staring into to lens of the camera, this makes the digipak feel more personal and involve the consumer more. This means their fans feel more involved and that's what want from a band.
Colour Scheme: The colour scheme for this digpak is minimal. The only thing that has any noticeable colour is the photograph. This makes the digipak easy on the eye as too many colours can be garish. The background of the digipak is almost on faded/worn paper which gives the whole thing a vintage/'cool' look. This style emphasizes the 'coolness' the band exude and what the fans aim to be.
Fonts: There is hardly any text on this apart from the small part at the bottom and the bands name 'U2' and their album name 'OCTOBER'. These titles are in block capitals and have a pretty simple font. Again this no fuss style is part of the bands persona. It makes the digipak more about the music than about aesthetics. The font itself has slight rounded edged lettering. This style makes the title look sophisticated which relates to the bands age.
Layout: The layout is also pretty simple and not fussy. The main image is large and slightly off centre. This gives room for the small amount of text but also gives the digipak a slight edge to it. Although the layout is simple it mixes it up a bit which can reflect the bands 'cool', 'edgy' sound.
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